Beldi Lab
Spa by Beldi
Beldi Skincare
Initiatives
Experience Life

This film shows Beldi Lab, Beldi’s flagship space and brand-experience space. Lights, colors and textures guide the guest’s sensations toward the holistic experience of good living.

Beldi Lab
wellness in all its dimensions
As Beldi’s flagship space, this space physically embodies and conveys our multidisciplinary approach to wellness. The sensorial architecture beckons the visitor to discover the spaces, feeling the textures and engaging with the elegant tranquility of the shapes and colors. Beldi Lab is our wellness manifesto.
SPA
Occupying three floors of Beldi Lab, Spa by Beldi offers a unique set of experiences: a hammam (traditional Moroccan steam bath), innovative water therapies including the horizontal shower, along with massages, body masks and other cares. Whether in the exclusive My Beldi area, or in one of our suites, Spa by Beldi puts time into pause mode, allowing the guest to recenter and reconnect.
STUDIO
Complementing the services of Spa by Beldi, Beldi Studio offers customized hair and nail treatments in a relaxing space that provides service to a small number of guests at a time.
LOUNGE
The stage for Beldi’s sociocultural initiatives, the lounge hosts exhibitions, meetings and events that foster discussions about wellness. A vertical garden, a sculpture by visual artist Raul Mourão and a selection from Beldi’s library of more than 500 books furnish the ambience for this setting.
A Light Story

Beldi Lab’s architectural design is a fundamental part of the experience of good living proposed by Beldi. Interplays of light and shadow drawn over the course of the day by the building’s intermittent façade produce continuously changing interior settings.

Beldi Lab
Spa by Beldi
Beldi Skincare
Initiatives
Reconnect with yourself

In an ultraconnected world, it is essential to listen to oneself. The treatments of Spa by Beldi make the noises of contemporary life fade away, in a profound experience of recentering and reconnection with one’s senses.

Spa by Beldi
Rediscovering the spa experience
Our conception of the spa involves multiple dimensions: a comfortable space, cordiality, sensitivity, sensorial architecture, individualized treatments and top-quality products. But only the perfectly orchestrated composition of these elements leads to an emotional state of well-being. It is what we call Spa by Beldi.
Beldi Lab
Spa by Beldi
Beldi Skincare
Initiatives
Capturing Time

The journey toward total wellness begins with the desire for care. The Beldi Skincare line was created to help people capture a moment for themselves, wherever they may be.

Beldi Skincare
A complete line of care for everyday living
Essential plant-based oils, body masks, skin scrubs, liquid soaps and shampoos are all part of Beldi Skincare, which extends the rituals and sensations of the Spa by Beldi into everyday living. In keeping with our commitment with transparency and honesty, the products are created with top-quality raw materials and pure essential oils.
Available at Beldi Lab
Beldi Lab
Spa by Beldi
Beldi Skincare
Initiatives
Iniciatives
Complementing the ecosystem by Beldi, two nonprofit initiatives will fuel the discussion about wellness and our holistic understanding of this world. Beldi believes that creating spaces of exchange and learning is an urgent need nowadays. Through events, researches and discussions, we aim to engage more people in the conversation, enlarging its scope and the understanding about wellness in Brazil.
Beldi Culture Projects
November, 2019
Beldi believes that culture is an important catalyzer of well-being. In this context, Beldi Culture Projects springs from a platform that expands the understanding of wellness based on art and culture, encouraging and boosting creative production.

Events & Exhibitions
Commissions & Partnerships
Publications
Prizes

Beldi Institute
January, 2020
The mission of Beldi Institute is to reinforce the importance of wellness in contemporary society, producing knowledge about this theme and promoting an environment of exchange that helps people in their journey toward balance.

Perspectives
Talks
Researches
Conference

Welcome to Beldi, the first Brazilian wellness brand
Beldi Lab
Spa by Beldi
Beldi Skincare
Initiatives
With an ecosystem of experiences, products, initiatives and knowledge, Beldi aims to be the bridge between people and the world of wellness
We are the first Brazilian wellness brand: Beldi. Our name is also a word used for centuries in Morocco to describe products and services of the highest quality, developed with painstaking attention to details. To be beldi is to be transparent and authentic; it is to put care at the center of everything you do.

Beldi understands wellness as a multilayered world. And our ecosystem was conceived with the aim of approaching these layers on the basis of three pillars: experiences, products and initiatives. Beldi Lab, our flagship space, offers multisensorial contact with the brand’s universe. Beldi Skincare allies technology with the use of top-quality raw materials, making it possible to recreate the rituals of Spa by Beldi in one’s everyday life.
Last but not least, our nonprofit initiatives foster culture and knowledge about wellness, spanning from cutting-edge studies commissioned by the Beldi Institute to the myriad creative possibilities of Beldi Culture Projects.

Based on this holistic approach, we aim to cultivate a lasting relationship between people and wellness, providing experiences that inspire and connect individuals in a generous, authentic and impactful way. Through our products, services and initiatives, we create and share knowledge and good living, leading the thought and discussion about wellness in Brazil. We believe in a proposal in common with society, with transparency and a long-term outlook.
Get in touch

BELDI LAB
beldilab@beldi.email
+55 (21) 3511 2111

Rua Nascimento Silva, 291
Ipanema
Rio de Janeiro, RJ
Brasil