With an ecosystem of experiences, products, initiatives and knowledge, Beldi aims to be the bridge between people and the world of wellness
We are the first Brazilian wellness brand: Beldi. Our name is also a word used for centuries in Morocco to describe products and services of the highest quality, developed with painstaking attention to details. To be beldi is to be transparent and authentic; it is to put care at the center of everything you do.
Beldi understands wellness as a multilayered world. And our ecosystem was conceived with the aim of approaching these layers on the basis of three pillars: experiences, products and initiatives. Beldi Lab, our flagship space, offers multisensorial contact with the brand’s universe. Beldi Skincare allies technology with the use of top-quality raw materials, making it possible to recreate the rituals of Spa by Beldi in one’s everyday life.
Last but not least, our nonprofit initiatives foster culture and knowledge about wellness, spanning from cutting-edge studies commissioned by the Beldi Institute to the myriad creative possibilities of Beldi Culture Projects.
Based on this holistic approach, we aim to cultivate a lasting relationship between people and wellness, providing experiences that inspire and connect individuals in a generous, authentic and impactful way. Through our products, services and initiatives, we create and share knowledge and good living, leading the thought and discussion about wellness in Brazil. We believe in a proposal in common with society, with transparency and a long-term outlook.